Our Story

Dr. Asma Rashid is a Harvard-trained, board-certified psychiatrist with extensive
experience in child, adolescent, and adult mental health. She is also the founder and
medical director of Mass Mind Center, a growing group practice where she leads a
multidisciplinary team and oversees care for a diverse patient population.

Balancing the dual roles of clinician and entrepreneur, Dr. Rashid brings a unique
combination of medical expertise, public health insight, and operational leadership. At
Sirona Mind, she guides the clinical vision and product strategy for an AI-powered
wellbeing platform that delivers accessible, evidence-based, and personalized support for stress, burnout, sleep, and anxiety.

Her work reflects a commitment to safety, ethics, and human-centered
design—ensuring Sirona Mind remains both clinically grounded and approachable for everyday users.

Asma Rashid, MD, MPH

Founder & CEO

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Diana Naranjo, PhD

Behavioral Science Lead Advisor Clinical Professor, Stanford School of Medicine

Dr. Diana Naranjo is a licensed clinical psychologist and Clinical Professor in both Pediatrics–Endocrinology and Psychiatry & Behavioral Sciences at Stanford University School of Medicine. For more than a decade, she has worked with youth and families navigating chronic illnesses such as diabetes and cystic fibrosis, focusing on psychosocial barriers to self-management, responses to health technologies, and approaches that foster engagement and resilience. Through her research at the Stanford Diabetes Research Center and her advisory roles in national diabetes-care and cystic fibrosis initiatives, Dr. Naranjo translates rigorous behavioral science into practical, compassionate tools. At Sirona Mind, she brings this expertise to the development of evidence-based content and user experiences that help adults manage stress, burnout, and sleep with clarity, support, and real-life applicability.

Korey K. Hood, PhD

Clinical Science Advisor Professor of Pediatrics, Stanford School of Medicine

Dr Korey Hood is Professor of Pediatrics (Endocrinology) and of Psychiatry & Behavioral Sciences (Child & Adolescent Psychiatry & Child Development) at Stanford University School of Medicine. He leads a behavioral science laboratory dedicated to improving the lives of people with diabetes—drawing on both his personal experience living with type 1 diabetes and his professional expertise. With more than 200 peer-reviewed articles to his name, he develops and evaluates interventions that address psychological barriers, optimize technology uptake, and enhances quality of life in chronic illness care. At Sirona Mind, Dr. Hood brings his deep understanding of how behavior change, self-management and health-tech adoption intersect into our foundational product design—ensuring that our AI-driven wellbeing coach isn’t just smart, but truly aligned with human resilience, agency and everyday life.

JoAnna Sullivan

Chief Compliance & Regulatory Advisor

JoAnna is a healthcare compliance, privacy, and risk governance expert with 15+ years of experience building and operationalizing regulatory programs across hospital systems, payers, digital health platforms, and state government. She specializes in enterprise risk management, regulatory interpretation, and compliance architecture, with advanced expertise in HIPAA, HITECH, SOC1, insurance DOI requirements, data-protection standards, and multi-state/federal healthcare regulations.

Her cross-sector leadership enables her to translate complex regulatory frameworks into scalable governance systems that support product innovation without compromising safety or privacy. At Sirona Mind, JoAnna advises on end-to-end compliance strategy, including privacy engineering, audit readiness, data-handling policy design, cross-functional risk controls, and alignment with emerging AI governance and FTC guidance. She strengthens Sirona Mind’s regulatory posture by integrating compliance into product development lifecycles, building oversight mechanisms, and ensuring the platform meets the operational rigor required for future clinical validation and regulatory expansion.

Emmanuelle Farrell, LICSW

Clinical Advisor

Emmanuelle Farrell is a Licensed Independent Clinical Social Worker with extensive experience providing evidence-based care across outpatient, community, and integrated behavioral-health settings. Her clinical work focuses on supporting adults navigating stress, anxiety, burnout, trauma, and life transitions, with a strong foundation in CBT, mindfulness-based approaches, and trauma-informed care. Emmanuelle has also served in supervisory and program leadership roles, guiding clinicians and shaping best practices for high-quality, person-centered mental health services. At Sirona Mind, she brings her clinical expertise and practical, real-world insights into the development of supportive content, user safety frameworks, and wellbeing pathways—helping ensure our AI-driven tools remain grounded, compassionate, and aligned with the realities of everyday clinical care.

Rabia Qaseem

Lead Technical Systems & Validation Advisor

Rabia Qaseem is a seasoned technical software-systems and validation engineer with 15+ years of experience across regulated medical devices, embedded systems, and test automation. She holds a degree from Purdue University and has held key roles at leading technology companies, including Medtronic, Intel, and most recently served as Lead Software Systems Engineer at Allegion, where she delivered secure credentialing solutions. Rabia brings extensive hardware design experience along with deep expertise in application UI testing, design verification and validation, and systems engineering.

At Sirona Mind, Rabia oversees the technical systems architecture and validation of the AI-driven coaching platform, ensuring that the front-end interfaces, backend analytics, automation workflows, and system integrations are robust, scalable, and aligned with clinical governance and software-engineering best practices. She combines strong technical rigor with a mindset that prioritizes reliability and privacy—critical foundations for building safe, secure mental-wellbeing products.

Jonathan Dunder

Lead Technical Architecture & Security Advisor

Jonathan Dunder is a software and product security leader with more than 20 years of experience in the aerospace and medical device industries. His career has focused on building highly secure, mission-critical systems where reliability, precision, and safety are non-negotiable. Jonathan brings deep expertise in secure software architecture, cybersecurity strategy, risk management, and regulatory-grade product assurance. He has led security programs for complex, safety-sensitive technologies, ensuring that products meet the highest standards of protection and performance. At Sirona Mind, Jonathan guides the platform’s technical architecture and security framework—helping ensure that our AI-driven wellbeing experience is robust, scalable, and grounded in best-in-class data protection and responsible technology practices

Haroon Asfaq

AI Lead Engineer

Haroon Ashfaq is an AI engineer and data scientist with a strong background in machine learning, natural language processing, and intelligent system design. Trained in Informatics and Data Science at Rutgers University, he has worked on end-to-end AI development—from data architecture and model training to evaluation, deployment, and monitoring. Haroon brings experience building LLM-powered applications, optimizing model performance, and ensuring safe, ethical interactions through robust risk-detection frameworks and human-in-the-loop safeguards. At Sirona Mind, he leads the design of our AI coaching architecture, shaping how evidence-based clinical insights are translated into supportive, reliable, and context-aware guidance for users. His work ensures that our AI foundation is technically sound, clinically aligned, and built for long-term scalability.